A silk-saree storefront with every mistake a small shop makes — no structured data, no crawl files, thin copy, not even mobile-ready — sat unfindable while competitors took the sales. We rebuilt it for search and AI engines alike. Here's the before, the rebuild, and the measured jump.
A marquee, one keyword-free heading, no schema, no sitemap, no meta description. To a search or AI engine, this page was almost nothing — buried around the 100th result while rivals ranked on page one.
AI-visibility score across four categories — technical foundations, structured data, content citability and answer-readiness — measured with the same audit method we run on any site.
Illustrative trajectory · weeks after launch
A page scoring 16 isn't competing — it's invisible, the kind of result that sits around #100 because engines have almost nothing to index or cite. At 91, it has the structured data, the answer-first content and the crawl signals that let it climb into contention for its money keywords.
The chart shows the trajectory this rebuild is built to drive. The concrete, verifiable part is the visibility score above — the jump from 16 to 91 that every fix below adds up to.
Position movement depends on your live domain, competition and time. We report it from your real Search Console once the fixes are shipped — never guessed.
Twenty real issues, each paired with the exact change in the rebuild. This is the kind of list we hand you for your own site.
| Severity | The bug | How we fixed it |
|---|---|---|
| Critical | Zero structured data No JSON-LD anywhere — engines had nothing to confirm who or what this is. | ✓Added JSON-LD across the page — the single biggest fix. |
| High | Not mobile-ready No viewport tag — a hard demotion in every modern index. | ✓Added the viewport meta and rebuilt the layout mobile-first. |
| High | No robots.txt Crawlers left guessing; AI crawlers may skip an ambiguous site. | ✓Shipped a clean robots.txt that allows Google, GPTBot and PerplexityBot and points to the sitemap. |
| High | No sitemap New and deep pages could go undiscovered for weeks. | ✓Published an XML sitemap so every page is discoverable immediately. |
| High | No Organization / LocalBusiness schema No entity markup — an AI couldn't say the shop's name with confidence. | ✓Added Store / LocalBusiness schema with address, geo, hours and social profiles. |
| High | No FAQ schema The questions buyers actually ask assistants weren't marked up. | ✓Turned the four most-asked questions into FAQPage schema — instant citation bait. |
| High | Thin content (131 words) Nothing self-contained enough for an AI to quote. | ✓Rewrote it into a real page — provenance, a buying guide and care instructions, answer-first. |
| High | No llms.txt No canonical summary for ChatGPT, Perplexity or Claude to draw from. | ✓Shipped an llms.txt summarising the shop for AI crawlers. |
| Medium | No meta description | ✓Wrote a keyword-led description AI answers can quote. |
| Medium | No canonical tag | ✓Added a self-referencing canonical so every URL resolves to one version. |
| Medium | No html lang attribute | ✓Set lang="en" so engines rank it for the right language and region. |
| Medium | No Product schema | ✓Marked up every saree as a Product with price, currency and availability. |
| Medium | No breadcrumb schema | ✓Added a BreadcrumbList so engines understand the shop's structure. |
| Medium | No section headings | ✓Introduced a proper H2 structure — Collection, Our Weave, Buying Guide. |
| Medium | No lists or tables | ✓Added structured lists and a Q&A block — the formats assistants lift most readily. |
| Medium | No answer-first headings | ✓Reframed headings as the questions buyers ask ("How can I tell a pure silk saree from a fake?"). |
| Medium | No Open Graph tags | ✓Added full Open Graph so shared links render with a title, description and cover. |
| Medium | No Twitter card | ✓Added a twitter:card for clean previews across platforms. |
| Medium | No freshness signal | ✓Added a modified-date signal so engines see the content is maintained. |
| Medium | Decorative, keyword-free heading | ✓Replaced "Welcome To Our Website" with a keyword-led H1. |
Send us your website. We'll run this exact audit on it — schema, crawl files, content, AI-readiness — and email you the list of what's costing you rankings, and how we'd fix it. Free.
Email us your websiteAarohi Silks is a fictional demonstration store built by Nakwave to show a technical SEO / AEO rebuild end-to-end. The "before" page is real and the visibility scores shown were measured from the actual before and after markup with our audit method, so the 16→91 improvement is genuine and reproducible. The search-position chart is an illustrative trajectory of the outcome these fixes are built to drive — not a claim of specific rankings achieved for a real client. On a real engagement, ranking movement is reported from your own Search Console once the fixes are live. Start with a free audit of your site.