Answer Engine Optimization is the work of structuring your website so AI engines extract, trust and cite it when someone asks a question. Unlike SEO, which competes for a position in a list of ten links, AEO competes to be the single answer. We ship the schema, the answer-first content and the entity signals that decide which brand gets named.
Organization, LocalBusiness, Service, Product, FAQPage and Article JSON-LD deployed sitewide. This is how engines confirm who you are and what you sell — most sites we audit have none of it.
Every key page rewritten to answer its core question in the first two sentences, in self-contained passages an engine can lift cleanly without the surrounding context.
Consistent naming, author bylines with real credentials, Person schema and sameAs links so engines resolve you as a specific, real entity rather than an unnamed website.
robots.txt that explicitly welcomes GPTBot, ClaudeBot, PerplexityBot and Google-Extended, a valid sitemap, and an llms.txt manifest summarising your business for AI crawlers.
Monthly testing across ChatGPT, Gemini, Perplexity and Claude with your real customer questions, benchmarked against named competitors, so you can see movement rather than assume it.
We score your site across four categories — technical foundations, structured data and extractability, content depth and citability, and AI answer-readiness — out of 100. You get the before number, the fix list, and the after number. On our own demonstration rebuild the score moved from 16 to 91, and every point is traceable to a specific change.
Answer Engine Optimization (AEO) is the practice of structuring a website so AI engines — ChatGPT, Gemini, Perplexity, Claude and Google's AI Overviews — can extract, trust and cite its content when answering user questions. Where SEO competes for a ranking position, AEO competes to be the answer itself.
They share a foundation — crawlability, quality content, trust signals — but differ at the finish line. SEO optimises for ranking in a list of results. AEO optimises for citation: being the passage an AI engine extracts and repeats. A page can rank poorly and still be cited, or rank well and never be quoted.
Structured data and crawl-file changes are read within days to weeks of deployment. Content and entity signals compound over one to three months. We report from your own Search Console and monthly AI-engine testing rather than estimating.
Yes, and often faster than for national brands. Local queries are among the most zero-click-resilient — people still act on them. LocalBusiness schema with hours and reviews, consistent name/address/phone, and answer-first local pages are what decide which business an AI names.
Every engagement ships with a before and after visibility score, the specific fixes applied, and screenshots of AI-engine responses for your money questions. See our measured rebuild case study for the full method.
We test your brand across ChatGPT, Gemini, Perplexity and Claude with your real customer questions, benchmark named competitors, and send you the scored report in 3 days.
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